We are the Impact Principals
strategy ~ business ~ economic development
When you need pinpoint strategy to execute & achieve results. We expand your double-bottom line ... driving business & stakeholder outcomes. Based in Maryland/DC, we serve private, public and non-profit clients in the US and Canada.
About us
The Impact Principals is an economic, workforce and community development consultancy based in Maryland, founded in 2020.
For over two decades, the partners of Impact Principals have been delivering executable strategy for organizations across Maryland and DC.See our project work and client engagements in 2025.Meet our founders and collaborators below, delivering across the US and globally.
Will Anderson MS, Indisciplinary Science
Managing Director & co-FounderMARYLAND, US
Back in the pandemic in 2020, we all made tough decisions. Will made a big one, leaving the economic development agency he successfully led to generation-scale, billion dollar local impact.Will co-founded Impact Principals with global collaborators to drive double-bottom line outcomes for business and community alike.Today, Will is so grateful for taking that leap. The abundance, connection and meaningful work his team has delivered grows each year.PRACTICE LEAD:
strategy, business execution, technology, economic & workforce development spaces and forward-leaning practice areas like web3.MORE DETAILS about WILL >
Tian Zhao
(1992 ~ 2024)
Circonomy co-Founder,
web3 visionaryToronto, CA
We lost our brilliant partner, Tian, to a sudden illness in April 2024.Far more than my co-Founder at Circonomy, Tian set out to change the world for good via decentralization. Tian was a mission-driven passionate digital product designer.PRACTICE LEAD:
Web3 product designer, strategist, researcher, ReFi Community BuilderSee memorial, to our late partner and friend Tian >
LaTara Harris, MBA
business, community, global impactMARYLAND, US
LaTara is an executive who builds, nourishes and deploys communities of remarkable people.She operates at the highest level of trust and empathy, connecting groups of individuals into powerful forces for good. Leader in corporate, non-profit, government relations, coalitions.DC / Baltimore / PhiladelphiaPRACTICE LEAD:
business execution, community building, impact
Jerry
Chang
Collaboration & Venture designCalifornia, US
Jerry enables community transformation.He aspires to be a values-led, mission-driven & performance-oriented path-goal servant leader. His teams become empowered to create systems that uplift communities.PRACTICE LEAD:
strategy, collaboration, venture design, social impact, community elevation
Kelly Ennis,BFA
design, vision,
economic edvelopmentMARYLAND, US
Kelly's expertise is in nailing down, early on, how culture and brand impact the workplace.Experienced across entertainment, corporate services, non-profit, technology and education.PRACTICE LEAD:
interior architect, brand design, change manager, workplace design strategy
Jordan Kim MA
people and change leaderCalifornia, US
Jordan is a change agent for large-scale transformation initiatives.She is passionate about working with strong, collaborative leaders and teams, who are focused on making an impact.PRACTICE LEAD:
change management agent, social impact, housing, strategy, large-scale transformation
Kishani DeSilva MSc
systems thinker, advisorCalifornia, US
Kishani leads program design and management, working with C-suite executive leadership. Stakeholder engagement, risk mitigation, strategic thinking, contracts.PRACTICE LEAD:
executive advisor, systems thinker, resilience builder
Will Anderson
Managing Director& co-FounderMARYLAND, US
Back in the pandemic in 2020, we all made tough decisions. Will made a big one, leaving the economic development agency he successfully led to generation-scale, billion dollar local impact.Will co-founded Impact Principals with global collaborators to drive double-bottom line outcomes for business and community alike.Today, Will is so grateful for taking that leap. The abundance, connection and meaningful work his team has delivered grows each year.PRACTICE LEAD:
strategy, business execution, technology, economic & workforce development spaces and forward-leaning practice areas like web3.MORE about WILL >
Our work
Your journey may need more blocking and tackling. We are external thought-partners, with one agenda item ... yours.Our clients are making big changes, seeking impact. We sign on to drive outcomes to bold questions.
What is our winning strategy?
How to expand into new markets?
What is our economic imperative?
How do we prove the business model?
What is our next-generation ambition?
How do we exit, pivot, survive this market?
What impact can we make privately and publicly?
Clients
| Client | Domain | Soultions |
|---|---|---|
| bwtech@UMBC Research + Technology Park | Economic development, public/private | strategy, business advisory, funding, board, space and campus expansion, corporate and government affairs |
| US Economic Development Administration | Economic development, federal | expert advisory, fund review |
| Innovation Works Baltimore | Social enterprise | strategy, executive advisory, board |
| Circonomy | Private, tech startup | strategy, executive advisory, funding, business model, venture, supply partners |
| BioTechnical Institute of Maryland | non-profit, workforce innovation | (pro bono) strategy, board, funding, revenue sharing, real estate |
| Atlas C1 | private, hard tech startup | strategy, founder advisory, business model, funding, exit design |
| UMBC Corporate Relations | public university | corporate engagement, campus attraction, economic development |
| UpSurge Baltimore | ecosystem builder, tech | strategy, executive transition, team facilitation |
| Beyond Commissions | private, SaaS scaleup | strategy, expansion and exit design, executive advisory, funding |
| Crittenton Services of Greater Washington | non-profit, human service agency | strategy, executive advisory, national expansion, brand, funding, government affairs |
| Potomac Photonics | private, nano tech | strategy, executive advisory, exit design, workforce expansion |
| Xeddy | private, SaaS startup | (pro bono) strategy, board, founder advisory, customer development, business model, funding |
| We Empower Women | non-profit, global | (pro bono) strategy, founder advisory, funding, marketing, expansion model |
| Social Capital Builders | private. service scale up | strategy, executive advisory, exit design, business model |
| University System of Maryland | public, economic development | expert advisory, fund review |
| Southwest Visions Foundation | non-profit, economic development | strategic, comprehensive economic development, government , community engagement, funding |
Contact
Please connect regarding strategy or advisory questions.
Thank you
We appreciate the connection. And we'll reach out via email.
| Organization | Domain | Solutions |
|---|---|---|
| bwtech@UMBC Research + Technology Park | Economic development, public/private | strategy, business advisory, funding, board, space and campus expansion, corporate and government affairs |
| US Economic Development Administration | Economic development, federal | expert advisory, fund review |
| Innovation Works Baltimore | Social enterprise | strategy, executive advisory, board |
| Circonomy | Private, tech startup | strategy, executive advisory, funding, business model, venture, supply partners |
| BioTechnical Institute of Maryland | non-profit, workforce innovation | (pro bono) strategy, board, funding, revenue sharing, real estate |
| Atlas C1 | private, hard tech startup | strategy, founder advisory, business model, funding, exit design |
| UMBC Corporate Relations | public university | corporate engagement, campus attraction, economic development |
| UpSurge Baltimore | ecosystem builder, tech | strategy, executive transition, team facilitation |
| Beyond Commissions | private, SaaS scaleup | strategy, expansion and exit design, executive advisory, funding |
| Crittenton Services of Greater Washington | non-profit, human service agency | strategy, executive advisory, national expansion, brand, funding, government affairs |
| Potomac Photonics | private, nano tech | strategy, executive advisory, exit design, workforce expansion |
| Xeddy | private, SaaS startup | (pro bono) strategy, board, founder advisory, customer development, business model, funding |
| We Empower Women | non-profit, global | (pro bono) strategy, founder advisory, funding, marketing, expansion model |
| Social Capital Builders | private. service scale up | strategy, executive advisory, exit design, business model |
| University System of Maryland | public, economic development | expert advisory, fund review |
| Southwest Visions Foundation | non-profit, economic development | strategic, comprehensive economic development, government , community engagement, funding |
| Organization | Domain | Solutions |
|---|---|---|
| bwtech@UMBC Research + Technology Park | Economic development, public/private | strategy, business advisory, funding, board, space and campus expansion, corporate and government affairs |
| US Economic Development Administration | Economic development, federal | expert advisory, fund review |
| Innovation Works Baltimore | Social enterprise | strategy, executive advisory, board |
| Circonomy | Private, tech startup | strategy, executive advisory, funding, business model, venture, supply partners |
| BioTechnical Institute of Maryland | non-profit, workforce innovation | (pro bono) strategy, board, funding, revenue sharing, real estate |
| Atlas C1 | private, hard tech startup | strategy, founder advisory, business model, funding, exit design |
| UMBC Corporate Relations | public university | corporate engagement, campus attraction, economic development |
| UpSurge Baltimore | ecosystem builder, tech | strategy, executive transition, team facilitation |
| Beyond Commissions | private, SaaS scaleup | strategy, expansion and exit design, executive advisory, funding |
| Crittenton Services of Greater Washington | non-profit, human service agency | strategy, executive advisory, national expansion, brand, funding, government affairs |
| Potomac Photonics | private, nano tech | strategy, executive advisory, exit design, workforce expansion |
| Xeddy | private, SaaS startup | (pro bono) strategy, board, founder advisory, customer development, business model, funding |
| We Empower Women | non-profit, global | (pro bono) strategy, founder advisory, funding, marketing, expansion model |
| Social Capital Builders | private. service scale up | strategy, executive advisory, exit design, business model |
| University System of Maryland | public, economic development | expert advisory, fund review |
| Southwest Visions Foundation | non-profit, economic development | strategic, comprehensive economic development, government , community engagement, funding |
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