We are the Impact Principals

strategy ~ business ~ economic development

When you need pinpoint strategy to execute & achieve results. We expand your double-bottom line, driving business & stakeholder outcomes. Based in Maryland/DC, we serve private, public and non-profit clients in the US and Canada.

Make an impact. Make it a double.
Baltimore: photo by Colin Lloyd on Unsplash

Serving private ~ public ~ non-profit

@ Impact Principals LLC proudly based in Maryland, US

About us

The Impact Principals is an economic, workforce and community development consultancy based in Maryland, founded in 2020. For over two decades, the partners of Impact Principals have been delivering executable strategy for organizations across Maryland and DC.See our project work and client engagements in 2025.Meet our founders and collaborators below, delivering across the US and globally.

Will Anderson MS, Indisciplinary Science

Managing Director & co-FounderMARYLAND, US

Back in the pandemic in 2020, we all made tough decisions. Will made a big one, leaving the economic development agency he successfully led to generation-scale, billion dollar local impact.Will co-founded Impact Principals with global collaborators to drive double-bottom line outcomes for business and community alike.Today, Will is so grateful for taking that leap. The abundance, connection and meaningful work his team has delivered grows each year.PRACTICE LEAD:
strategy, business execution, technology, economic & workforce development spaces and forward-leaning practice areas like web3.
MORE DETAILS about WILL >

Tian Zhao
(1992 ~ 2024)

Circonomy co-Founder,
web3 visionary
Toronto, CA

We lost our brilliant partner, Tian, to a sudden illness in April 2024.Far more than my co-Founder at Circonomy, Tian set out to change the world for good via decentralization. Tian was a mission-driven passionate digital product designer.PRACTICE LEAD:
Web3 product designer, strategist, researcher, ReFi Community Builder
See memorial, to our late partner and friend Tian >

LaTara Harris, MBA

business, community, global impactMARYLAND, US

LaTara is an executive who builds, nourishes and deploys communities of remarkable people.She operates at the highest level of trust and empathy, connecting groups of individuals into powerful forces for good. Leader in corporate, non-profit, government relations, coalitions.DC / Baltimore / PhiladelphiaPRACTICE LEAD:
business execution, community building, impact

Jerry
Chang

Collaboration & Venture designCalifornia, US

Jerry enables community transformation.He aspires to be a values-led, mission-driven & performance-oriented path-goal servant leader. His teams become empowered to create systems that uplift communities.PRACTICE LEAD:
strategy, collaboration, venture design, social impact, community elevation

Kelly Ennis,BFA

design, vision,
economic edvelopment
MARYLAND, US

Kelly's expertise is in nailing down, early on, how culture and brand impact the workplace.Experienced across entertainment, corporate services, non-profit, technology and education.PRACTICE LEAD:
interior architect, brand design, change manager, workplace design strategy

Jordan Kim MA

people and change leaderCalifornia, US

Jordan is a change agent for large-scale transformation initiatives.She is passionate about working with strong, collaborative leaders and teams, who are focused on making an impact.PRACTICE LEAD:
change management agent, social impact, housing, strategy, large-scale transformation

Kishani DeSilva MSc

systems thinker, advisorCalifornia, US

Kishani leads program design and management, working with C-suite executive leadership. Stakeholder engagement, risk mitigation, strategic thinking, contracts.PRACTICE LEAD:
executive advisor, systems thinker, resilience builder

Our Clients

Our clients are making big changes, seeking impact.

Our work

We drive client outcomes to bold questions:What is our winning strategy?
How to expand into new markets?
What is our economic imperative?
How do we prove the business model?
What is our next-generation ambition?
How do we exit, pivot, survive this market?
What impact can we make privately and publicly?
Your journey to success may require more blocking and tackling than exists in house. Call us when in need of external thought-partners with one agenda item ... yours.

Our Services

ClientDomainOur solutions
bwtech@UMBC Research + Technology ParkEconomic development, public/privatestrategy, business advisory, funding, board, space and campus expansion, corporate and government affairs
US Economic Development AdministrationEconomic development, federalexpert advisory, fund review
Innovation Works BaltimoreSocial enterprisestrategy, executive advisory, board
CirconomyPrivate, tech startupstrategy, executive advisory, funding, business model, venture, supply partners
BioTechnical Institute of Marylandnon-profit, workforce innovation(pro bono) strategy, board, funding, revenue sharing, real estate
Atlas C1private, hard tech startupstrategy, founder advisory, business model, funding, exit design
UMBC Corporate Relationspublic universitycorporate engagement, campus attraction, economic development
UpSurge Baltimoreecosystem builder, techstrategy, executive transition, team facilitation
Beyond Commissionsprivate, SaaS scaleupstrategy, expansion and exit design, executive advisory, funding
Crittenton Services of Greater Washingtonnon-profit, human service agencystrategy, executive advisory, national expansion, brand, funding, government affairs
Potomac Photonicsprivate, nano techstrategy, executive advisory, exit design, workforce expansion
Xeddyprivate, SaaS startup(pro bono) strategy, board, founder advisory, customer development, business model, funding
We Empower Womennon-profit, global(pro bono) strategy, founder advisory, funding, marketing, expansion model
Social Capital Buildersprivate. service scale upstrategy, executive advisory, exit design, business model
University System of Marylandpublic, economic developmentexpert advisory, fund review
Southwest Visions Foundationnon-profit, economic developmentstrategic, comprehensive economic development, government , community engagement, funding

Contact

Please connect regarding strategy or advisory questions.

Thank you

We appreciate the connection. And we'll reach out via email.

Baltimore: photo by Colin Lloyd on Unsplash